Case study
CapeDex
Type : 
Crypto
goal : 
Brand Awareness & Generate ROI
duration : 
Since July 2021
summary

CapeDEX, a wrapped cryptocurrency, came to us seeking to generate brand awareness and ROI. They sought to employ strategy for establishing themselves in the crypto space.

01
overview

Recognizing the fickle market, we worked with their team to define their brand, identify their target audience and implement outreach strategies during ideal timing for maximum impact.

02
approach

We generated multiple angles for press releases, sought out top crypto forums and influencers, and positioned ourselves in tandem with CapeDEX through informed YouTube series, Cryptonized.

03
results


We have interviewed with several notable guests, such as Les Borsai of Wave Financial, Rachel Wolfson of Cointelegraph, Nikita Sachdev of Luna PR, Richard Byworth of EQONEX, J.D. Salbego of AnRKey X, Ali Kassab of Centurion Invest, and Mark Jeffrey of Guardian Circle.

04
conclusion
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