stockd, an online healthcare and medical supply company, came to us seeking to increase their exposure in the healthcare space. They wanted to improve web traffic on their site and increase ROI to provide more customers with necessary medical supplies.
Recognizing the unique opportunity to provide needed medical supplies in the middle of the COVID-19 pandemic, we reached out to nurses, doctors, and other essential workers and furnished them with PPE kits and custom scrubs. In addition to this, we also provided each essential worker with additional opportunities to donate boxes of PPE to others who were in need.
Our objective was to foster organic partnerships, promote brand loyalty, and in turn increase ROI, as well as to provide stockd an opportunity to give back to the community during times of hardship.
Through interacting with our influencer partnerships, we were able to see how giving back to the community, as well as creating organic brand loyalty, proved an effective strategy to increase profitability overall.
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