It’s been exactly one year since Clubhouse first launched, and the hype only continues to increase. The exclusivity of the app has everyone wanting a piece of the action. I would compare it to a modern day AIM in its functionality meets the Instagram layout and design.
In order to sign up you must have a direct invite from an existing user in addition to having an iOS device. Once connected, it is truly up to the user on how best to utilize this tool. Those reasons vary, however the consistent conversations revolving around Clubhouse are just as great as the one’s happening within the app, contributing to its success. The phenomenon this has caused can easily be credited to the power of word-of-mouth advertising.
Word-of-mouth advertising, also known as referral marketing, is one of the oldest tricks in the book, and Clubhouse has proved that even in today’s digital world it is still one of the most effective ways to promote. Especially in times of Covid and the remote working culture we are in, a multi-pronged approach is critical when going to market for a client.
Launching a new venture in this playing field seems a bit unorthodox, but needless to say, the response cannot be denied. More importantly, it didn’t cost them the thousands of dollars on digital marketing spend that it normally would. By implementing this interconnected network of users, trust and sharing was at the core of it all, resulting in a perfect opportunity for earned media. And in the world of marketing, there is nothing better than free and organic advertisement.
A prime example of work smarter, not harder.
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